All Entries in the "Solopreneur" Category
Getting Customers to Pay Bills On-time
Business owners, entrepreneurs and the like are pretty well known at not being able to get customers to pay outstanding invoices. And that is no good- playing bill collector is not the most glamorous side of running a small business. The interesting part is business owners are getting better at the collection process.
Here are some [...]
How to Get (Legit) PR
It’s no secret that business people use the media to promote their business. One can argue that 75-80% of ‘news’ is really a thinly veiled promotion. Article marketing has become the rage and can be very effective. The issue starts when article marketing becomes article spamming and the whole thing blows up in your face.
For whatever [...]
Chik-fil-a and the Power of Words
OK, I’ll be the first to admit I love a good Chik-fil-a sandwich; it seems I am not alone in this because every time I visit the place is packed. Granted they have a great product but did you ever notice the caliber of people working behind the counter? They are very well trained and extremely [...]
Sales Start Where Marketing Ends
Cold Calling. The brief mention of this subject will create a rise in people. The type of reaction you get from a salesperson is “it’s part of the game” and I agree. For the others, meaning the people receiving the call is typically one of contempt, disgust and general frustration- myself included. For the record I hate [...]
