All Entries in the "Entrepreneur" Category
How to Get (Legit) PR
It’s no secret that business people use the media to promote their business. One can argue that 75-80% of ‘news’ is really a thinly veiled promotion. Article marketing has become the rage and can be very effective. The issue starts when article marketing becomes article spamming and the whole thing blows up in your face.
For whatever [...]
Time to Increase the Marketing Efforts
It looks like we may be headed for a downturn in the economy. If this is the case now is NOT the time to ratchet back your promotional efforts, instead consider doing the opposite. Note: this in no way implies you should break the bank and go broke through a massive campaign, rather use prudence. [...]
People Skills Still Reign Supreme
At the risk of telling you the obvious, the ability to work with people is (still) the number one asset any entrepreneur can possess. Let’s put this to the test. Have you ever seen someone who has a great product (or service) but when they try to describe it to you they sound nothing short of [...]
Sales Start Where Marketing Ends
Cold Calling. The brief mention of this subject will create a rise in people. The type of reaction you get from a salesperson is “it’s part of the game” and I agree. For the others, meaning the people receiving the call is typically one of contempt, disgust and general frustration- myself included. For the record I hate [...]
