Time to Increase the Marketing Efforts
It looks like we may be headed for a downturn in the economy. If this is the case now is NOT the time to ratchet back your promotional efforts, instead consider doing the opposite. Note: this in no way implies you should break the bank and go broke through a massive campaign, rather use prudence. Market smart, not spend foolishly.
Take some time and survey your existing customers. By taking a survey and asking questions relevant to their business you may be able to unearth some need you were previously unaware of. For example, in tough times people (or companies) tend to vanish and “hide”, using the economy as an excuse. By contrast, reaching out to people will help you keep your company fresh in their minds while your competitors pull back… get it?
About the Author: Dave McCubbin is a serial entrepreneur and teacher at heart. He has been a corporate trainer for the past decade and has extensive small business experience. In his free time he thinks of revolutionary ideas only to forget them the next minute.
