People Skills Still Reign Supreme

At the risk of telling you the obvious, the ability to work with people is (still) the number one asset any entrepreneur can possess.  Let’s put this to the test.  Have you ever seen someone who has a great product (or service) but when they try to describe it to you they sound nothing short of illiterate.  The moment they open their mouth, you shut down… why? Because they lack basic interpersonal skills.

To this day I am surprised at the amount of entrepreneurs who spend hours upon hours learning all the functional knowledge to operate a business but invest next to nothing in learning how to interact with people.  If there is one constant on this planet it’s people and all the book knowledge you have will do nothing if you can’t interact with others.   

So what is the point?  Far too often we overlook the basic people skills because we convince ourselves we already have a handle on the subject, or find the topic boring and skip it altogether.  Taking the time to do the obvious is the point. Furthermore there is a difference between common knowledge and common practice. Learn basic people skills, or better yet check out our section dedicated to the subject- either way it’s worth it!