How to Motivate People and It’s Not What You Think (part 2)

In our last article we looked at the the concept of what motivates people, how motivators impact them and examined the Economic and Aesthetic motivators.  This article we be the second of three articles and we’ll take a peek at three motivators: Power and Authority, Social along with the Doctrine

People who are motivated by Power and Authority have a high desire to gain control and care about a high degree of individualism.  They want to control their destiny (sound familiar) and like to call the shots.  They have no qualms about challenging current leadership, jump into any vacant leadership role, and tend not to share any power they have.  Bear in mind this type of person is very competitive in nature and expect to them to lack patience in many areas of life. 

The next motivator is the Social motivator- people with this motivator are driven to contribute.  They will often do without and inconvenience themselves so someone else will not “lack”.  People of this motivator love to give back and serve because it brings them joy and to fulfill a sense of responsibility.  Expect to see a strong sense of social justice and compassion for the unfortunate.  Since it is hard for them to decide on whom to help expect a degree of indecisiveness and hesitation when making decisions; they want to meet the needs of everyone and therefore decision making is a struggle.

The Doctrine motivator might be a bit confusing so let’s get one thing clear from the get-go; Doctrine is not about religion, rather it is about a person’s convictions, traditional customs and they view life from a moral and philosophical viewpoint.  The Doctrine motivator is about belief in a better way.  For some it is religion (not being hypocritical here though); for others, it’s political, economic, legal, some type of computer philosophy, new-family model, etc.  Hopefully by now you get the point.  Whatever the belief the passion is high and defended (sometimes) to the death.  Doctrines motivators can be divided into two classes- Evangelists and Protectionists.  Evangelists want to propagate a new lifestyle on people and protectionists seek to safeguard their way of life.  In closing, keep in mind this is not about religion- atheists can be as equally militated by Doctrine; these people are on a quest to find or live a higher calling.

That’s it for know- in the next article we will examine the last motivator (Conceptual) and tie all the pieces together