INFINDEA

Getting Customers to Pay Bills On-time

Business owners, entrepreneurs and the like are pretty well known at not being able to get customers to pay outstanding invoices.  And that is no good- playing bill collector is not the most glamorous side of running a small business.  The interesting part is business owners are getting better at the collection process.
Here are some [...]

Time to Increase the Marketing Efforts

It looks like we may be headed for a downturn in the economy. If this is the case now is NOT the time to ratchet back your promotional efforts, instead consider doing the opposite.  Note: this in no way implies you should break the bank and go broke through a massive campaign, rather use prudence.  [...]

How to Lay Off Employees and Save Face in the Process

As economic times get tight some solopreneurs may find themselves in the position of having to decrease staff. This can be very difficult for everyone involved so we’d like to offer some heartfelt advice but, before we go any further let’s set some basic ground rules:

Letting people go is never easy (read: it sucks)
Despite your best [...]

How to Handle Sales Objections

How often have you left a sales meeting (or sales pitch) beating yourself up for not closing the deal when it was well within our reach? And then begins the process of guilt, self- condemnation and intense scrutiny of our actions. Our minds overload with thoughts of all the things we should’ve said and all [...]

How to Motivate People and It’s Not What You Think (part 3)

In the last part of this article we will examine the remaining motivator, Conceptual, and tie everything together. Let’s get to it…
The Conceptual person can be identifed by their deep quest for knowledge, data and reality.  They love to learn, tend to be objective in approach and favor critical thinking.  They don’t like opinions and [...]

How to Motivate People and It’s Not What You Think (part 2)

In our last article we looked at the the concept of what motivates people, how motivators impact them and examined the Economic and Aesthetic motivators.  This article we be the second of three articles and we’ll take a peek at three motivators: Power and Authority, Social along with the Doctrine
People who are motivated by Power [...]

How to Motivate People and It’s Not What You Think (part 1)

When people hear the term “motivation” images flood their minds of “magically” getting people to do things they would never do; or a slick over-marketed term that describes 80% of the public speakers in existence or a term that has run it’s course.  While this may be the case it is not the focus of this [...]

What Should We Take Into Account?

When it comes to being an entrepreneur, we have a tendency to look at those around us, while placing emphasis on those that have “made it”.  Granted it is important to study those who have made it but we need to be cautious in that we do not start to envy the other person.  When [...]

Internet Start-up’s…Rags to Riches? Not So Fast…

We wanted to take a few moments and shed some light on the resurgence of the internet boom.  Apparently an off-beat urban legend has started in the last few years and it goes something like this: start a web based company for nothing, build it, get traffic, sell it to the “big boys” for a [...]

Doing It Bare

Bare Naked Granola sells granola and got started with just $500.  The company was started by  Kelly Flatley and Brendan Synnott- entrepreneur’s through and through. In a nutshell here is their story.
Both Kelly and Brendan had day jobs and made the product (Bare Naked Granola) at night. They rented out kitchen space at a commercially licensed venue, worked [...]